Online conversations are happening about your organization. Are you still sitting on the sidelines wondering how to get involved with those conversations? Social media is a great way to increase your audience reach, empower people to engage with your company and give them a better understanding of your investment proposition.

In 2010, people worldwide tweeted an average of 53 million times per day.

There is no question that the concept of social media, whatever form it takes, should benefit a public company's investor relations effort, particularly for smaller cap companies who, despite their compelling investment propositions, are challenged to build awareness through conventional (read non-Internet) means. Social media is very much about sharing ideas (the better the idea, the more important the discussion), and investing in today's markets especially small cap investing is very much premised on recognizing a good - even better, a great idea.

It's been a busy week in the media for Equicom clients, with reporters tuning into Zarlink, Absolute Software and Biox.

Equicom's 2010 Healthcare Review is out and the verdict is in. With a number of recent clinical, regulatory and financing successes, 2010 was a positive year for Canada's biotech sector and momentum may continue to build over 2011.

Does outstanding investor relations result in a share value premium? Studies would say yes. How do you effectively deliver a winning IR program to the investment community and be recognized as the best?

In our previous posts, we've talked about how communicating both transition plans and actual changes to financial statements related to IFRS is critical to maintaining credibility and avoiding surprises with both analysts and investors.